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In this day and age, authors and publishers have more realistic options than ever for getting their message into the world. While this is good news, it can also be somewhat paralyzing as to know which is the best way to proceed. Good books can be stifled or smothered if the wrong strategy is chosen or if no strategy is applied.

Your publishing strategy determines the best way to get your books into the segment of the market you are publishing to. This is where many publishers and authors stumble is in the failure to make a ‘master plan’ for their publishing works.  Because of the potential high financial commitments and the somewhat delicate nature of a publisher’s and author's reputation in the market place it is crucial not to misstep in this area.

It is important to distinguish between a 'book strategy' and a 'publishing strategy’. One strategy deals with books individually but should be in sync with your overall long term publishing strategy. With the correct strategies, authors and publishers will avoid wasting time, money and opportunity.

PLJ Communications values partnerships and networks with some of the worlds leading and award winning:

• Publishers
• Authors
• Designers
• Editors
• Writers
• Sales Representatives
• Printers
• Fulfillment houses